What Is CPM ?

CPM stands for “cost per thousand,” and it is a term used in advertising to describe the cost of an ad campaign or individual ad placement in terms of the price per thousand impressions. Impressions refer to the number of times an ad is displayed, regardless of whether it is clicked on or not. CPM is typically used as a way to measure the effectiveness and efficiency of an ad campaign, as it allows advertisers to compare the cost of their campaign to the number of people who have seen the ad. It is commonly used in online advertising, where advertisers can track the number of impressions an ad receives and calculate the CPM accordingly.